Remove strawberry stems and slice a thin layer off the bottom so they stand upright

Gently hollow out the center without piercing the sides

Place prepared strawberries on paper towels to absorb moisture

In a bowl, beat cream cheese until smooth

Gradually mix in powdered sugar and vanilla until creamy

Fold in whipped cream if using

Transfer filling to a piping bag or zip-top bag

Pipe filling into strawberry centers, slightly overfilling

Garnish as desired and refrigerate until serving